Our goal was to tackle the dual challenge of inefficient college recruitment processes and the students' need for a personalized, trustworthy guidance system for educational and career planning. Educational institutions were struggling with low conversion rates and high attrition, while students desired a less intrusive, more supportive exploration process.
Over six months, we meticulously integrated the core components of EnrollMatch® into a software platform designed to benefit both prospects and schools. With more than 100 campuses joining in the initial launch phase, our journey was ambitious. Despite the iterative development and customer feedback, our initial rollout faced challenges—underscoring that creating transformative software for the sector is a big challenge.
Nonetheless, the invaluable insights gathered from our early adopters have equipped us with significant data. This feedback enabled us to refine our product further, allowing us to make adjustments that align more closely with our vision. Below are a few high-level trends we found:
Merely 8% of the prospects engaged with the "Raise Hand" feature to interact with a live coach, attributed to an unclear comprehension of its benefits.
Unexpectedly, 70% of the prospects opting to connect with a coach preferred face-to-face meetings, diverging from the tool's original intent—providing as much guidance as possible online.
Completing the initial stage of the journey emerged as a significant obstacle, with 61% of prospects not advancing beyond the first step. This indicates a lack of engagement at the outset.
During the user research and usability testing, we adopted a phased approach, leveraging the leads we have gathered and college partnerships. This strategy enabled us to pinpoint recurring themes and problems that illuminated the trends observed during our initial rollout. Below are the key problems we have identified and solutions we implemented to tackle those problem.
During the user research and usability testing, we adopted a phased approach, leveraging the leads we have gathered and college partnerships. This strategy enabled us to pinpoint recurring themes and problems that illuminated the trends observed during our initial rollout. Below are the key problems we have identified and solutions we implemented to tackle those problem.
We built a stand alone CAP App that helps students take their milestones and steps to do with them even after they join the school.
Prathik and his team's intelligence, heart, and passion for work played a pivotal role in developing sector-transforming software. Their project management and ability to unite diverse talents have spurred continuous innovation and growth. I unequivocally recommend PhotonX for their exceptional contribution.
