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MGC represents a breakthrough in educational technology, addressing the pivotal challenge of improving the connection between prospective students and colleges. Developed for a dual audience, MGC offers a seamless, intuitive platform for students to explore their educational and career aspirations while providing colleges with unprecedented access to prospective students and actionable insights to enhance recruitment and retention.
Our goal was to tackle the dual challenge of inefficient college recruitment processes and the students' need for a personalized, trustworthy guidance system for educational and career planning. Educational institutions were struggling with low conversion rates and high attrition, while students desired a less intrusive, more supportive exploration process.
The MGC student journey is modeled after the proven EnrollMatch® Admissions training program and provides the ability for prospective students to experience an admissions interview/coaching session from their smartphone, tablet or desktop computer. They can explore their interests, research career options, proactively identify and resolve potential challenges, review customized school resources, complete an application, upload enrollment documents, apply for financial aid, go on a virtual tour, complete a Career Action Plan™.
Prospects can independently explore their interests to find their ideal college match at their own pace.
As they progress, prospects will receive tailored advice and resources to guide their decision-making.
Prospects can seek extra guidance by connecting with a coach online or in person as needed.
Coaches will access a dashboard with key details on the prospect, such as interests, career goals, and challenges, providing them with the information to assist as needed.
We've developed APIs to facilitate bidirectional sync with CRMs, ensuring administrators and decision-makers access the latest information across all channels.
Over six months, we meticulously integrated the core components of EnrollMatch® into a software platform designed to benefit both prospects and schools. With more than 100 campuses joining in the initial launch phase, our journey was ambitious. Despite the iterative development and customer feedback, our initial rollout faced challenges—underscoring that creating transformative software for the sector is a big challenge.
Nonetheless, the invaluable insights gathered from our early adopters have equipped us with significant data. This feedback enabled us to refine our product further, allowing us to make adjustments that align more closely with our vision. Below are a few high-level trends we found:
Merely 8% of the prospects engaged with the "Raise Hand" feature to interact with a live coach, attributed to an unclear comprehension of its benefits.
Unexpectedly, 70% of the prospects opting to connect with a coach preferred face-to-face meetings, diverging from the tool's original intent—providing as much guidance as possible online.
Completing the initial stage of the journey emerged as a significant obstacle, with 61% of prospects not advancing beyond the first step. This indicates a lack of engagement at the outset.
Merely 7% of prospects finished the entire journey, likely hindered by a hesitation to share personal details, upfront, and a lack of clarity on the benefits of completing the CAP.
During the user research and usability testing, we adopted a phased approach, leveraging the leads we have gathered and college partnerships. This strategy enabled us to pinpoint recurring themes and problems that illuminated the trends observed during our initial rollout. Below are the key problems we have identified and solutions we implemented to tackle those problem.
We totally re-designed the look and feel of the student journey. Instead of collecting lot of data upfront, we changed to a step-by-step journey where we provide value at each steps before they choose to continue.
We have added progress trackers along the way to keep them informed about how they are doing and what they will unlock after each phase. We have also added nudge emails that reminds them how close they are to finish their journey.
We have built a feature for prospects to connect with one of the coaches from schools to help them on demand. As the students progress through each phase of their student journey they can choose if they need further help.
We have identified the areas where schools can benefit from advanced data visualizations and built them as dashboards.
We built a stand alone CAP App that helps students take their Milestones and Steps to do with them even after they join the school.
Prathik and his team's intelligence, heart, and passion for work played a pivotal role in developing sector-transforming software. Their project management and ability to unite diverse talents have spurred continuous innovation and growth. I unequivocally recommend PhotonX for their exceptional contribution.
Managing Partner at Norton Norris, Inc
Let PhotonX be your partner to transform your vision into a digital experience that delights your users. Contact us today for a free consultation!
We engage in dynamic partnerships with innovators from different sectors, offering our clients access to a wide array of expertise and human capital,
PhotonX lives and breathes user experience. We're a global design agency crafting interactive, visually stunning, and intuitively user-friendly solutions for websites, apps, and enterprise software.
From inception, we've excelled in websites, web & mobile apps, enterprise software, interfaces, brand identities, and front-end web design across sectors like SaaS, healthcare, enterprise software, B2B, and education. We design and develop digital products that connect users emotionally, with interactive experiences and cognitive-focused solutions that retain them. Every page, app, and illustration is a brand identity, and we create highly engaging solutions that drive business growth and user loyalty.
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We follow simple processes for optimal results. Sound strategic planning is the backbone of every successful project. Our solid project management system assigns each project a team leader and sets strategic plans.
To guarantee captivating and user-oriented outcomes, we have an in-house team of skilled UX/UI designers and Backend developers. Our expertise in user experience and product design thinking has propelled us to where we are today.
We stand out not only for exceptional UI/UX design, but for seamlessly connecting front-end brilliance with rock-solid backend expertise
Our systematic design process adapts to each project's nature and solution. It starts with understanding user needs and research. We collect project data, arrange client meetings, and gather information from clients, users, and the brand itself. This involves interviews, brainstorming, surveys, strategic research, and more. We design project objectives, analyze user personas and journeys, and conduct competitor research to gather relevant data.
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Costs entirely depend on project proposals and objectives, considering the plan, duration, requirements, and workforce involved. Unlike other companies, we offer no fixed packages. We tailor pricing to personalized project needs.
Contact us for initial inquiries. We'll discuss your requirements and deliver a detailed project proposal with a pricing plan, subject to mutual agreement. Our pricing is very fluid either doing hourly-based or project based the requirement. Generally, our packages range from US$5,000 to US$100,000, with variances for startups and established ventures.
Yes, we do! As branding connects to user experience solutions, we deliberately offer brand consultancy and solutions. Focused on tech and digital concerns, we, as a UI/UX design agency, offer branding guidelines through user experience solutions. Our brand solutions include logo design, brand colors, typography, illustrations, web page design, motion graphics, animations, and user interfaces.
Based on your project needs, we conduct competitor research and plan dedicated brand identities that speak for your brand and add value.
We love working with startups! As a global design agency, we have much to offer aspiring ventures. Conversely, startups have broader UI/UX design needs for multiple product requirements. Collaborating with us at the initial stage provides versatile experiences for our agency and gives your startup access to top-notch usability research solutions. We create branding, brainstorm on the idea and validation, build the MVP for you & assist in fundraising activities.
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Absolutely! We understand budget constraints and offer
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Break down your project into smaller phases for gradual
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Tailor proposals to prioritize elements that deliver the
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Explore cost-effective alternatives and optimize project
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