Our goal was to tackle the dual challenge of inefficient college recruitment processes and the students' need for a personalized, trustworthy guidance system for educational and career planning. Educational institutions were struggling with low conversion rates and high attrition, while students desired a less intrusive, more supportive exploration process.
Flakybakes, a leading supplier of baked goods to QSRs, corporates, and the HoReCa sector in India, faced the delicious predicament of operational mayhem
290%
Increase in Net Revenue
YoY
(2022 Q4 - 2023 Q4)
20%
Increase in Net Revenue
YoY
(2022 Q4 - 2023 Q4)
115%
Increase in Net Revenue
YoY
(2022 Q4 - 2023 Q4)
23%
Increase in Net Revenue
YoY
(2022 Q4 - 2023 Q4)
Over six months, we meticulously integrated the core components of EnrollMatch® into a software platform designed to benefit both prospects and schools. With more than 100 campuses joining in the initial launch phase, our journey was ambitious. Despite the iterative development and customer feedback, our initial rollout faced challenges—underscoring that creating transformative software for the sector is a big challenge.
Nonetheless, the invaluable insights gathered from our early adopters have equipped us with significant data. This feedback enabled us to refine our product further, allowing us to make adjustments that align more closely with our vision. Below are a few high-level trends we found:
Merely 8% of the prospects engaged with the "Raise Hand" feature to interact with a live coach, attributed to an unclear comprehension of its benefits.
Unexpectedly, 70% of the prospects opting to connect with a coach preferred face-to-face meetings, diverging from the tool's original intent—providing as much guidance as possible online.
Completing the initial stage of the journey emerged as a significant obstacle, with 61% of prospects not advancing beyond the first step. This indicates a lack of engagement at the outset.
During the user research and usability testing, we adopted a phased approach, leveraging the leads we have gathered and college partnerships. This strategy enabled us to pinpoint recurring themes and problems that illuminated the trends observed during our initial rollout. Below are the key problems we have identified and solutions we implemented to tackle those problem.
During the user research and usability testing, we adopted a phased approach, leveraging the leads we have gathered and college partnerships. This strategy enabled us to pinpoint recurring themes and problems that illuminated the trends observed during our initial rollout. Below are the key problems we have identified and solutions we implemented to tackle those problem.
We built a stand alone CAP App that helps students take their milestones and steps to do with them even after they join the school.
Prathik and the team at PhotonX have an incredible ability to learn, adapt based on feedback and change of requirements, and an incredible work ethic to deliver on time. The team stays true to their word in terms of delivery timelines and quality expectations, and are a joy to work with. They handle their part so well that you (as a founder/marketer/manager) can focus on other high priority items, knowing that PhotonX will take care of your website
PhotonX team is one of the best strategic and progressive thinkers I have ever worked with and is undoubtedly one of the very few that have an exhaustive and immaculate understating of technology and education and the world of information systems, educational content, and instructional technology.
PhotonX is an honest and relationship-driven organization, and I would never hesitate to start a project with them. They really became an extension of our homegrown team.
With PhotonX, I only see results. I don’t need to follow up with them as much. Not only did they create a wonderful product for us, but they did so in a quick and affordable manner. They really felt like partners in the project instead of just a company we hired.
They manage our expectations well and never sugarcoat what’s going on. Their attention to detail was a helpful asset in optimizing their high-quality designs for the end user.
PhotonX didn't just bake us software, they baked us a whole new future. Now, our operations run smoothly, and our profits have risen like a perfectly proofed dough. We're thrilled with the results!.
Prathik and his team's intelligence, heart, and passion for work played a pivotal role in developing sector-transforming software. Their project management and ability to unite diverse talents have spurred continuous innovation and growth. I unequivocally recommend PhotonX for their exceptional contribution.
